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My job as a creative leader, is to cause good work, and to inspire action.

News

Leaders with compassion need only apply

15th January 2020 By ReneeBlake

“A leader must be loyal to both his superiors and to his men. He must inspire loyalty.” – Best-practices in leadership, circa 1950s.

The perception of a high performing employee has definitely changed since the 50’s. The definition of the workplace has certainly been dramatically transformed.  So why is it that our perception of today’s leader has not evolved more significantly to keep pace?

Cropped image of waitress's hand in white glove presenting big red heart on metal tray with cityscape view on background.

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Beware of the creative pendulum – it’ll cost ya!

10th January 2020 By ReneeBlake

Newton's cradle from doughnuts. Collision balls made from donuts. Harm of sugar, donuts time or healthy diet concept. Dependence on flavoring, diabetes problems, weight loss.

Over the years as a Creative on both agency and brand side, I have experienced organizations change their brand strategy and org structure similar to an annual planning exercise. It is as if, our only response to evolving consumerism, is to reinvent oneself.

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Calling All Humans – A.I. needs you!

9th January 2020 By ReneeBlake

While science fiction movies continue to show us Artificial Intelligence (AI) in the form of human-like robots with big personalities who save the world, we’re actually experiencing AI everyday in a regular way – anything from Siri, to search algorithms and even autonomous weapons. (Eeek!)

Man and robot meet and handshake. Concept of the future interaction with artificial intelligence. 3D rendering.

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